Topic: Community Building
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This Minor League Baseball Team Creates Local Pride Through Its Merch
See how the Triple-A IronPigs use co-branded merchandise to turn Lehigh Valley pride into something fans want to wear.
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UT Southwestern Patient Experience Week
A $10 investment in comfort helped this Texas cancer center turn routine treatment visits into moments of genuine connection.
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How Merch Turns Brand Affinity Into Community Belonging
Watch how team colors, apparel and everyday branded merchandise can turn shared identity into visible connection, community and belonging.
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Why Some T-Shirts Get Kept For So Long
Some tees get worn once. Others stick around for decades. The booming market for vintage graphic T-shirts offers marketers a lesson in what makes merchandise relevant, meaningful and worth keeping.
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How Disney Uses Event Merch to Extend the Fan Experience
Disney’s fan event strategy shows how brands can use relevant, experience-driven merch to extend engagement beyond an event.
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The Poe Center
A $1.99 key tag is helping 8,600 students a year remember health lessons long after the classroom, and 87% report making a positive change.
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Bell Museum STEM Kits
See how a merch agency helped the Bell Museum deliver 15,000 free STEM kits to Minnesota families, focusing on under-resourced communities.
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Avalon International Airshow 2025
See how a merch agency delivered 675,000+ branded items for the Royal Australian Air Force at the Avalon International Airshow 2025.
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From Emotion To Action: The Journey Of Merch That Moves The Needle
Receiving a branded item is just the start. A British study shows how quality merch grows brand affinity over time.
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Turning Brand Purpose Into Meaningful Merch
Watch how values-driven merch partners help brands turn products into purpose, care and real-world impact.