Topic: Customer Appreciation & Loyalty
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UT Southwestern Patient Experience Week
A $10 investment in comfort helped this Texas cancer center turn routine treatment visits into moments of genuine connection.
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Why Tech’s New Merch Obsession Matters to Marketers
Tech brands are raising the bar for merch. See what research reveals about quality, usefulness and what makes branded merchandise worth keeping.
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Dell at SXSW
See how Dell used personalized merchandise at SXSW Sydney to drive booth traffic, capture qualified leads and achieve a $17.80 cost per lead.
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Does Branded Merchandise Work? 5 Research Findings On What People Keep
A recent study shows branded merchandise earns value when people keep it, use it and remember the brand behind it.
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Nolan Ryan’s Bloody Jersey and the Power of Sports Merch
A replica jersey tied to one of baseball’s most iconic moments shows how branded merchandise can turn memory, identity and participation into a more valuable fan experience.
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The Black Swamp Classic
See how an event branding program helped this charity golf tournament create a cohesive 25th anniversary experience and raise $300K+ for youth programs.
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Branded Merchandise Preferences By Generation
Apparel leads branded merchandise categories across Gen Z, Millennials and Gen X, but category preferences vary by audience.
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Branded Merchandise’s Top 5 Categories: What People Keep
This simple download shows the types of branded merchandise most commonly used, and how they resonate.
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What Consumers Want From Branded Merchandise in 2026
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use – but only when it feels useful, well made and relevant to the audience.