Vredestein Tires

The Challenge

From classic car races to agricultural shows, Vredestein Tires shows up at outdoor events across the U.S. and Canada. But standing out among competing tire brands was only part of the challenge. The company also wanted to stop replacing event displays after every show.

For years, Vredestein, part of Apollo Tyre, relied on one-off materials that were often discarded after a single use. That meant spending money on replacements while generating unnecessary waste.

The brand wanted a more practical approach. It needed reusable displays that could travel between venues, withstand repeated outdoor use and still catch attendees’ attention. And with events taking place in two countries, getting the displays from one location to the next had to be part of the plan.

The Solution

Vredestein worked with its merch agency to create a two-part event package: large-scale displays and smaller branded giveaways.

The main attraction was a set of 10-foot inflatable tires featuring Vredestein branding. A matching inflatable arch and tent completed the setup, giving the brand a recognizable presence wherever it went.

Vredestein’s external creative agency developed artwork based on its global brand standards. Meanwhile, the merch agency recommended the product mix and created initial sketches for the larger displays.

The displays were built to travel. They packed down for shipping, then went back up at the next event. Behind the scenes, Vredestein’s merch partner handled cross-border shipping, inspections, storage and reassembly.

Visitors also received branded scarves, squeegees and car decals to take home.

Built for Visibility

The 10-foot inflatable tires helped Vredestein stand out at crowded outdoor venues. Alongside the branded arch and tent, they gave the company a consistent look across different events.

Merch That Travels

Visitors took home branded scarves, squeegees and car decals. The decals were designed for attendees’ vehicles, giving the Vredestein brand a presence beyond the event grounds.

Reuse Made Practical

Vredestein’s merch partner handled shipping, inspections, storage and reassembly between events in the U.S. and Canada. That way, the brand could reuse its displays without ordering replacements for every show.

Results

Vredestein put five reusable display sets to work across 15 events in the U.S. and Canada in 2025. Instead of ordering new displays for each event, the brand reused the same assets at classic car races and agricultural shows.

According to the merch agency’s submission, the program cut replacement costs by 50% and reduced event waste. The inflatable displays also helped Vredestein maintain a consistent look across venues with different layouts and audiences.

The savings weren’t the only benefit. With its merch partner handling logistics between events, Vredestein could keep its displays moving from one venue to the next without managing every step internally.