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Branded Merchandise Carbon Impact: What New Research Shows
New research on branded merchandise carbon impact shows how recall, continued use and responsible planning can change the channel comparison.
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When Merch Becomes The Message
See how Lufthansa turned familiar air travel debates into wearable conversation starters – and made merch central to the campaign itself.
This Minor League Baseball Team Creates Local Pride Through Its Merch
See how the Triple-A IronPigs use co-branded merchandise to turn Lehigh Valley pride into something fans want to wear.
Why Some T-Shirts Get Kept For So Long
Some tees get worn once. Others stick around for decades. The booming market for vintage graphic T-shirts offers marketers a lesson in what makes merchandise relevant, meaningful and worth keeping.
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This Minor League Baseball Team Creates Local Pride Through Its Merch
Read more: This Minor League Baseball Team Creates Local Pride Through Its MerchSee how the Triple-A IronPigs use co-branded merchandise to turn Lehigh Valley pride into something fans want to wear.
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When Merch Becomes The Message
Read more: When Merch Becomes The MessageSee how Lufthansa turned familiar air travel debates into wearable conversation starters – and made merch central to the campaign itself.
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Why Some T-Shirts Get Kept For So Long
Read more: Why Some T-Shirts Get Kept For So LongSome tees get worn once. Others stick around for decades. The booming market for vintage graphic T-shirts offers marketers a lesson in what makes merchandise relevant, meaningful and worth keeping.
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How Disney Uses Event Merch to Extend the Fan Experience
Read more: How Disney Uses Event Merch to Extend the Fan ExperienceDisney’s fan event strategy shows how brands can use relevant, experience-driven merch to extend engagement beyond an event.
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Why Tech’s New Merch Obsession Matters to Marketers
Read more: Why Tech’s New Merch Obsession Matters to MarketersTech brands are raising the bar for merch. See what research reveals about quality, usefulness and what makes branded merchandise worth keeping.
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Why Working With A Merch Agency Pays Off
Read more: Why Working With A Merch Agency Pays OffExpert help brings strategic input, production know-how and execution support that may reduce costly, brand-damaging mistakes.
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From Emotion To Action: The Journey Of Merch That Moves The Needle
Read more: From Emotion To Action: The Journey Of Merch That Moves The NeedleReceiving a branded item is just the start. A British study shows how quality merch grows brand affinity over time.
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Does Branded Merchandise Work? 5 Research Findings On What People Keep
Read more: Does Branded Merchandise Work? 5 Research Findings On What People KeepA recent study shows branded merchandise earns value when people keep it, use it and remember the brand behind it.
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Nolan Ryan’s Bloody Jersey and the Power of Sports Merch
Read more: Nolan Ryan’s Bloody Jersey and the Power of Sports MerchA replica jersey tied to one of baseball’s most iconic moments shows how branded merchandise can turn memory, identity and participation into a more valuable fan experience.
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How An HBCU Turned Branded Merchandise Into Community-Building Strategy
Read more: How An HBCU Turned Branded Merchandise Into Community-Building StrategyBy aligning merchandise with identity, participation and brand storytelling, Prairie View A&M transformed a bookstore category into a strategic extension of campus culture.
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The $346,000 Oscars Gift Bag Proves Relevance Beats Excess
Read more: The $346,000 Oscars Gift Bag Proves Relevance Beats ExcessThe 2026 Oscars gift bag was full of luxury, novelty and spectacle. But the real marketing lesson is not the price tag.
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Branded Merchandise Carbon Impact: What New Research Shows
Read more: Branded Merchandise Carbon Impact: What New Research ShowsA third-party study challenges the assumption that physical brand experiences automatically carry a higher carbon cost than digital advertising.