Asian woman lead young group of multiethnic businesspeople in team meeting, using laptop computer for ESG topic presentation on monitor. Sustainable business practice, people work at home concept
A replica jersey tied to one of baseball’s most iconic moments shows how branded merchandise can turn memory, identity and participation into a more valuable fan experience.
By aligning merchandise with identity, participation and brand storytelling, Prairie View A&M transformed merch from a bookstore category into a strategic extension of campus culture.
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use — but only when it feels useful, well made and relevant to the audience.
When merch is planned as part of the campaign mix, it can turn short-lived attention into participation, memory and continued brand presence. Here’s how.
