Featured article
Branded Merchandise Carbon Impact: What New Research Shows
New research on branded merchandise carbon impact shows how recall, continued use and responsible planning can change the channel comparison.
Resources
All Resources
-
A Practical Campaign-Extension Checklist
Read more: A Practical Campaign-Extension ChecklistDeciding whether branded merchandise has a role to play in your integrated campaign? Run it through these six questions.
-
Branded Merchandise Preferences By Generation
Read more: Branded Merchandise Preferences By GenerationApparel leads branded merchandise categories across Gen Z, Millennials and Gen X, but category preferences vary by audience.
-
How Branded Merchandise Compares Across Advertising Channels
Read more: How Branded Merchandise Compares Across Advertising ChannelsThis one-page infographic shows how merch compares to other common advertising forms, and where it excels.
-
Branded Merchandise’s Top 5 Categories: What People Keep
Read more: Branded Merchandise’s Top 5 Categories: What People KeepThis simple download shows the types of branded merchandise most commonly used, and how they resonate.
-
What Packaging EPR Laws Mean For Branded Merchandise Programs
Read more: What Packaging EPR Laws Mean For Branded Merchandise ProgramsA whitepaper provides guidance on state-level Extended Producer Responsibility laws, shedding light on merch agencies’ compliance expertise.