What The Admap Shows
PPAI’s AdMap compares branded merchandise with broadcast, online, print and mobile advertising using 2024 spend, market share, growth, likeability and recall data. The infographic shows branded merchandise at $26.78 billion in sales volume and 4.9% market share, with 89% likeability and 72% recall. Use it to understand where branded merchandise fits in the broader advertising mix and how physical brand experiences compare with other channels.
Key Takeaways
1
$26.78 Billion in 2024 Sales Volume
Branded merchandise represented 4.9% of the market shown in the AdMap.
2
89% Likeability. 72% Recall.
Branded merchandise recorded the highest likeability listed and recall just three percentage points behind mobile.
FAQs
Where does branded merchandise fit in the advertising mix?
PPAI’s AdMap shows branded merchandise at $26.78 billion in 2024 sales volume and 4.9% market share, with strong likeability and recall compared with other advertising channels.
How does branded merchandise compare with other advertising channels?
The AdMap compares branded merchandise with broadcast, online, print and mobile advertising across sales volume, market share, growth, likeability and recall.
Why does recall matter in advertising?
Recall helps marketers understand whether an audience remembers the brand after exposure. Branded merchandise can support recall because useful products may be kept, used and seen repeatedly over time.