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Branded Merchandise Carbon Impact: What New Research Shows
New research on branded merchandise carbon impact shows how recall, continued use and responsible planning can change the channel comparison.
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This Minor League Baseball Team Creates Local Pride Through Its Merch
See how the Triple-A IronPigs use co-branded merchandise to turn Lehigh Valley pride into something fans want to wear.
When Merch Becomes The Message
See how Lufthansa turned familiar air travel debates into wearable conversation starters – and made merch central to the campaign itself.
Why Some T-Shirts Get Kept For So Long
Some tees get worn once. Others stick around for decades. The booming market for vintage graphic T-shirts offers marketers a lesson in what makes merchandise relevant, meaningful and worth keeping.
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This Minor League Baseball Team Creates Local Pride Through Its Merch
Read more: This Minor League Baseball Team Creates Local Pride Through Its MerchSee how the Triple-A IronPigs use co-branded merchandise to turn Lehigh Valley pride into something fans want to wear.
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UT Southwestern Patient Experience Week
Read more: UT Southwestern Patient Experience WeekA $10 investment in comfort helped this Texas cancer center turn routine treatment visits into moments of genuine connection.
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When Merch Becomes The Message
Read more: When Merch Becomes The MessageSee how Lufthansa turned familiar air travel debates into wearable conversation starters – and made merch central to the campaign itself.
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Hyundai & Genesis
Read more: Hyundai & GenesisA miniature EV charging station is helping dealership staff spark protection plan conversations with customers.
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How Merch Turns Brand Affinity Into Community Belonging
Read more: How Merch Turns Brand Affinity Into Community BelongingWatch how team colors, apparel and everyday branded merchandise can turn shared identity into visible connection, community and belonging.
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Why Some T-Shirts Get Kept For So Long
Read more: Why Some T-Shirts Get Kept For So LongSome tees get worn once. Others stick around for decades. The booming market for vintage graphic T-shirts offers marketers a lesson in what makes merchandise relevant, meaningful and worth keeping.
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How Disney Uses Event Merch to Extend the Fan Experience
Read more: How Disney Uses Event Merch to Extend the Fan ExperienceDisney’s fan event strategy shows how brands can use relevant, experience-driven merch to extend engagement beyond an event.
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The Poe Center
Read more: The Poe CenterA $1.99 key tag is helping 8,600 students a year remember health lessons long after the classroom, and 87% report making a positive change.
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Why Tech’s New Merch Obsession Matters to Marketers
Read more: Why Tech’s New Merch Obsession Matters to MarketersTech brands are raising the bar for merch. See what research reveals about quality, usefulness and what makes branded merchandise worth keeping.
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Bell Museum STEM Kits
Read more: Bell Museum STEM KitsSee how a merch agency helped the Bell Museum deliver 15,000 free STEM kits to Minnesota families, focusing on under-resourced communities.
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A Practical Campaign-Extension Checklist
Read more: A Practical Campaign-Extension ChecklistDeciding whether branded merchandise has a role to play in your integrated campaign? Run it through these six questions.
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Why Working With A Merch Agency Pays Off
Read more: Why Working With A Merch Agency Pays OffExpert help brings strategic input, production know-how and execution support that may reduce costly, brand-damaging mistakes.