Asian woman lead young group of multiethnic businesspeople in team meeting, using laptop computer for ESG topic presentation on monitor. Sustainable business practice, people work at home concept
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use — but only when it feels useful, well made and relevant to the audience.
When merch is planned as part of the campaign mix, it can turn short-lived attention into participation, memory and continued brand presence. Here’s how.
