Key Takeaways
1
State laws governing packaging compliance are now part of responsible merch planning.
2
Specialized merch partners can help brands plan amid changing requirements.
Why Packaging EPR Matters
State packaging extended producer responsibility laws are changing how brands and their partners think about packaging, reporting and compliance risk. For branded merchandise programs, responsible execution now goes beyond choosing the right product. It may also require understanding covered materials, producer definitions, state-by-state obligations, exemptions and deadlines.
This whitepaper, developed by Promotional Products Association International with compliance law firm Taft, helps brands understand the evolving Extended Producer Responsibility (EPR) landscape and the questions they should be asking. It also explains why working with a specialized merch partner matters: Experienced partners can help brands plan more thoughtfully, avoid outdated assumptions and build responsible branded merchandise programs with greater confidence.
WhAT YOU’LL LEARN IN THE WHITEPAPER
- How state packaging EPR laws are changing compliance expectations
- Why branded merchandise programs may need closer packaging review
- What questions brands should ask before launching merch programs
- How specialized merch partners can support more responsible planning
- Why outdated assumptions about packaging compliance can create risk
“Because state packaging EPR laws are relatively new and there are constant updates/amendments, branded merchandise companies should actively monitor legislative, regulatory, and enforcement changes in states where they operate.”
PPAI & Taft Whitepaper, Best Practice for Merch Compliance
Plan Smarter Merch Programs With EPR In Mind
FAQs
What are packaging EPR laws?
Packaging extended producer responsibility laws require certain producers to take financial or operational responsibility for packaging after use. Requirements vary by state and may include registration, reporting, fees or other obligations.
Why do packaging EPR laws matter for branded merchandise?
Branded merchandise programs often involve product packaging, shipping materials, kitting, fulfillment and distribution across states. That can create questions about covered materials, producer definitions and reporting responsibilities.
Who is responsible for packaging EPR compliance?
Responsibility depends on the state law, the packaging, the selling relationship and how producer definitions apply. Brands should work with qualified legal counsel and experienced merch partners to understand their obligations.
How can merch partners help with packaging compliance?
Specialized merch partners can help brands ask better questions about materials, suppliers, packaging, fulfillment and documentation. They can also help coordinate planning across the branded merchandise supply chain.
Is this whitepaper legal advice?
No. This whitepaper is an educational resource and should not be treated as legal advice. Brands should consult qualified legal counsel about specific compliance obligations.