Merch has a surprisingway of connecting people with brands
Why Tech’s New Merch Obsession Matters to Marketers
Tech brands are raising the bar for merch. See what research reveals about quality, usefulness and what makes branded merchandise worth keeping.
Bell Museum STEM Kits
See how a merch agency helped the Bell Museum deliver 15,000 free STEM kits to Minnesota families, focusing on under-resourced communities.
A Practical Campaign-Extension Checklist
Deciding whether branded merchandise has a role to play in your integrated campaign? Run it through these six questions.
Why Working With A Merch Agency Pays Off
Expert help brings strategic input, production know-how and execution support that may reduce costly, brand-damaging mistakes.
Avalon International Airshow 2025
See how a merch agency delivered 675,000+ branded items for the Royal Australian Air Force at the Avalon International Airshow 2025.
From Emotion To Action: The Journey Of Merch That Moves The Needle
Receiving a branded item is just the start. A British study shows how quality merch grows brand affinity over time.
What Merch Moves
Digital impressions come and go. Useful merch can be kept, carried, worn, shared and remembered. That continued use gives brands a physical place in people’s lives — and gives marketers a channel built for memory, participation and lasting connection.
61%
Remember The Brand
96%
Still Have It
72%
Purchased the Brand
89%
Likeability
What can branded merch help you achieve?
Start with the marketing job, then find the proof, examples and tools to plan with confidence.
Dell at SXSW
A personalized bottle activation helped Dell drive booth traffic, capture opted-in leads and extend visibility across SXSW Sydney.
Coors Light Super Bowl
A culturally timed branded product helped Coors Light turn a shared Monday-after moment into 672 million campaign impressions.
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About Merch Moves Us
Merch Moves Us is a curated hub of first-party data, proof points, real-world examples and practical ideas that put the impact of branded merchandise into perspective. Explore how merch can earn attention, build connection and create business value – and how it can work alongside digital, social, events and other marketing channels.
Look around, dig in and take what’s useful. Merch Moves Us is an industry-wide campaign powered by the Promotional Products Association International (PPAI).