Merch has a surprisingway of connecting people with brands
Dell at SXSW
See how Dell used personalized merchandise at SXSW Sydney to drive booth traffic, capture qualified leads and achieve a $17.80 cost per lead.
Turning Brand Purpose Into Meaningful Merch
Watch how values-driven merch partners help brands turn products into purpose, care and real-world impact.
Does Branded Merchandise Work? Five Research Findings On What People Keep
Research shows that branded merchandise earns value when people keep it, use it and remember the brand behind it.
How Merch Agencies Turn Products Into Brand Experiences
Step inside the industry’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.
Coors Light
See how Coors Light used a branded face roller to generate 672 million impressions and 99% positive sentiment during its 2025 Super Bowl campaign.
Nolan Ryan’s Bloody Jersey and the Power of Sports Merch
A replica jersey tied to one of baseball’s most iconic moments shows how branded merchandise can turn memory, identity and participation into a more valuable fan experience.
What Merch Moves
Digital impressions come and go. Useful merch can be kept, carried, worn, shared and remembered. That continued use gives brands a physical place in people’s lives — and gives marketers a channel built for memory, participation and lasting connection.
61%
Remember The Brand
96%
Still Have It
72%
Purchased the Brand
89%
Likeability
What can branded merch help you achieve?
Start with the marketing job, then find the proof, examples and tools to plan with confidence.
Dell at SXSW
A personalized bottle activation helped Dell drive booth traffic, capture opted-in leads and extend visibility across SXSW Sydney.
Coors Light Super Bowl
A culturally timed branded product helped Coors Light turn a shared Monday-after moment into 672 million campaign impressions.
