What People Keep
PPAI Consumer Research 2025 shows that the most kept branded merchandise categories are tied to everyday use. Wearables/apparel leads at 55%, followed by bags/travel at 47%, wearables/fashion accessories at 38%, drinkware at 34% and writing instruments at 28%. Use this infographic to plan branded merchandise around usefulness, relevance and continued use.
Key Takeaways
1
Wearables/Apparel Leads at 55%
More than half of consumers keep branded wearables/apparel. Bags/travel follows at 47%.
2
Practical Categories Complete the Top Five
Wearables/fashion accessories reach 38%, followed by drinkware at 34% and writing instruments at 28%.
FAQs
What branded merchandise do people keep most?
PPAI Consumer Research 2025 found that the most kept branded merchandise categories are wearables/apparel, bags/travel, wearables/fashion accessories, drinkware and writing instruments.
Why do people keep branded merchandise?
People are more likely to keep branded merchandise when it is useful, relevant, well made and easy to use in daily life. Categories like apparel, bags, drinkware and writing instruments tend to stay in use because they fit everyday routines.
How should marketers use this infographic?
Marketers can use this infographic to guide product selection around categories people are more likely to keep and use. It should be paired with audience insight, campaign goals, quality standards and the intended distribution moment.