Topic: Audience Relevance
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How Merch Agencies Turn Products Into Brand Experiences
Step inside the industry’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.
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Branded Merchandise Preferences By Generation
Apparel leads branded merchandise categories across Gen Z, Millennials and Gen X, but category preferences vary by audience.
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What Consumers Want From Branded Merchandise in 2026
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use — but only when it feels useful, well made and relevant to the audience.