Topic: Employee Engagement & Culture
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Hyundai & Genesis
A miniature EV charging station is helping dealership staff spark protection plan conversations with customers.
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From Emotion To Action: The Journey Of Merch That Moves The Needle
Receiving a branded item is just the start. A British study shows how quality merch grows brand affinity over time.
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American Athletic Conference
See how the American Athletic Conference used a curated gifting suite to recognize 432 basketball athletes and achieve a 95% redemption rate.
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What Consumers Want From Branded Merchandise in 2026
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use – but only when it feels useful, well made and relevant to the audience.