Topic: Strategic Gifting
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The $350,000 Oscars Gift Bag Proves Relevance Beats Excess
The 2026 Oscars gift bag was full of luxury, novelty and spectacle. But the real marketing lesson each year is not the price tag. It is relevance.
The 2026 Oscars gift bag was full of luxury, novelty and spectacle. But the real marketing lesson each year is not the price tag. It is relevance.