Industry: Sports
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This Minor League Baseball Team Creates Local Pride Through Its Merch
See how the Triple-A IronPigs use co-branded merchandise to turn Lehigh Valley pride into something fans want to wear.
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How Merch Turns Brand Affinity Into Community Belonging
Watch how team colors, apparel and everyday branded merchandise can turn shared identity into visible connection, community and belonging.
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Nolan Ryan’s Bloody Jersey and the Power of Sports Merch
A replica jersey tied to one of baseball’s most iconic moments shows how branded merchandise can turn memory, identity and participation into a more valuable fan experience.
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American Athletic Conference
See how the American Athletic Conference used a curated gifting suite to recognize 432 basketball athletes and achieve a 95% redemption rate.