Topic: Corporate Gifting
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Hyundai & Genesis
A miniature EV charging station is helping dealership staff spark protection plan conversations with customers.
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American Athletic Conference
See how the American Athletic Conference used a curated gifting suite to recognize 432 basketball athletes and achieve a 95% redemption rate.
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The $346,000 Oscars Gift Bag Proves Relevance Beats Excess
The 2026 Oscars gift bag was full of luxury, novelty and spectacle. But the real marketing lesson is not the price tag.
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Branded Merchandise’s Top 5 Categories: What People Keep
This simple download shows the types of branded merchandise most commonly used, and how they resonate.
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What Consumers Want From Branded Merchandise in 2026
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use – but only when it feels useful, well made and relevant to the audience.