Lead Generation & Sales Enablement Archives - Promotional Products Association International

Hyundai & Genesis

A miniature EV charging station is helping dealership staff spark protection plan conversations with customers.

Expert help brings strategic input, production know-how and execution support that may reduce costly, brand-damaging mistakes.

See how a merch agency delivered 675,000+ branded items for the Royal Australian Air Force at the Avalon International Airshow 2025.

See how Dell used personalized merchandise at SXSW Sydney to drive booth traffic, capture qualified leads and achieve a $17.80 cost per lead.

A recent study shows branded merchandise earns value when people keep it, use it and remember the brand behind it.

Step inside the medium’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.