Topic: Merchandise Trends
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The $350,000 Oscars Gift Bag Proves Relevance Beats Excess
The 2026 Oscars gift bag was full of luxury, novelty and spectacle. But the real marketing lesson each year is not the price tag. It is relevance.
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Most Kept Branded Merchandise: Top 5 Categories
A one-page infographic ranking the promo categories each generation actually keeps and uses.