Industry: Advertising
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How Branded Merchandise Compares Across Advertising Channels
A one-page infographic ranking the promo categories each generation actually keeps and uses.
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Branded Merchandise Carbon Impact: What New Research Shows
A third-party study challenges the assumption that physical brand experiences automatically carry a higher carbon cost than digital advertising.
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Super Bowl Ads Create Moments; Branded Merchandise Helps Them Last
When merch is planned as part of the campaign mix, it can turn short-lived attention into participation, memory and continued brand presence. Here’s how.