Topic: Integrated Marketing Campaigns
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Coors Light
See how the beermaker used a branded face roller to generate 672 million impressions and 99% positive sentiment during its 2025 Super Bowl campaign.
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Alteryx
See how Alteryx used branded barbecue kits, pre-event engagement and a virtual grilling session to drive 830% ROI and pipeline.
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How Branded Merchandise Compares Across Advertising Channels
This one-page infographic shows how merch compares to other common advertising forms, and where it excels.
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Branded Merchandise Carbon Impact: What New Research Shows
A third-party study challenges the assumption that physical brand experiences automatically carry a higher carbon cost than digital advertising.
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What Consumers Want From Branded Merchandise in 2026
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use – but only when it feels useful, well made and relevant to the audience.
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Super Bowl Ads Create Moments; Branded Merchandise Helps Them Last
Super Bowl Sunday is the most celebrated date on the advertising calendar. Savvy marketers integrate merch for continued brand presence.