Integrated Marketing Campaigns Archives

What Do People Do With Branded Merchandise? And Why?

Discover why 96.1% of consumers keep branded merchandise and the factors driving continued use.

See how the Triple-A IronPigs use co-branded merchandise to turn Lehigh Valley pride into something fans want to wear.

See how Lufthansa turned familiar air travel debates into wearable conversation starters – and made merch central to the campaign itself.

Disney’s fan event strategy shows how brands can use relevant, experience-driven merch to extend engagement beyond an event.

Tech brands are raising the bar for merch. See what research reveals about quality, usefulness and what makes branded merchandise worth keeping.

Deciding whether branded merchandise has a role to play in your integrated campaign? Run it through these six questions.

Expert help brings strategic input, production know-how and execution support that may reduce costly, brand-damaging mistakes.

See how Dell used personalized merchandise at SXSW Sydney to drive booth traffic, capture qualified leads and achieve a $17.80 cost per lead.

A recent study shows branded merchandise earns value when people keep it, use it and remember the brand behind it.

Step inside the medium’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.