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Branded Merchandise Carbon Impact: What New Research Shows
New research on branded merchandise carbon impact shows how recall, continued use and responsible planning can change the channel comparison.
Resources
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Turning Brand Purpose Into Meaningful Merch
Read more: Turning Brand Purpose Into Meaningful MerchWatch how values-driven merch partners help brands turn products into purpose, care and real-world impact.
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Does Branded Merchandise Work? Five Research Findings On What People Keep
Read more: Does Branded Merchandise Work? Five Research Findings On What People KeepResearch shows that branded merchandise earns value when people keep it, use it and remember the brand behind it.
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How Merch Agencies Turn Products Into Brand Experiences
Read more: How Merch Agencies Turn Products Into Brand ExperiencesStep inside the industry’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.
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Coors Light
Read more: Coors LightSee how Coors Light used a branded face roller to generate 672 million impressions and 99% positive sentiment during its 2025 Super Bowl campaign.
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Nolan Ryan’s Bloody Jersey and the Power of Sports Merch
Read more: Nolan Ryan’s Bloody Jersey and the Power of Sports MerchA replica jersey tied to one of baseball’s most iconic moments shows how branded merchandise can turn memory, identity and participation into a more valuable fan experience.
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How Prairie View A&M Turned Branded Merchandise Into a Community-Building Strategy
Read more: How Prairie View A&M Turned Branded Merchandise Into a Community-Building StrategyBy aligning merchandise with identity, participation and brand storytelling, Prairie View A&M transformed merch from a bookstore category into a strategic extension of campus culture.
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Alteryx
Read more: AlteryxSee how Alteryx used branded barbecue kits, pre-event engagement and a virtual grilling session to drive 830% ROI and pipeline.
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American Athletic Conference
Read more: American Athletic ConferenceSee how the American Athletic Conference used a curated gifting suite to recognize 432 basketball athletes and achieve a 95% redemption rate.
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Black Swamp Classic
Read more: Black Swamp ClassicSee how an event branding program helped the Black Swamp Classic create a cohesive 25th anniversary experience and raise $300K+ for youth programs.
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The $350,000 Oscars Gift Bag Proves Relevance Beats Excess
Read more: The $350,000 Oscars Gift Bag Proves Relevance Beats ExcessThe 2026 Oscars gift bag was full of luxury, novelty and spectacle. But the real marketing lesson each year is not the price tag. It is relevance.
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Branded Merchandise Preferences By Generation
Read more: Branded Merchandise Preferences By GenerationApparel leads branded merchandise categories across Gen Z, Millennials and Gen X, but category preferences vary by audience.
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How Branded Merchandise Compares Across Advertising Channels
Read more: How Branded Merchandise Compares Across Advertising ChannelsA one-page infographic ranking the promo categories each generation actually keeps and uses.