Topic: Brand Awareness & Recall
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When Merch Becomes The Message
See how Lufthansa turned familiar air travel debates into wearable conversation starters – and made merch central to the campaign itself.
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How Merch Turns Brand Affinity Into Community Belonging
Watch how team colors, apparel and everyday branded merchandise can turn shared identity into visible connection, community and belonging.
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Why Some T-Shirts Get Kept For So Long
Some tees get worn once. Others stick around for decades. The booming market for vintage graphic T-shirts offers marketers a lesson in what makes merchandise relevant, meaningful and worth keeping.
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Why Tech’s New Merch Obsession Matters to Marketers
Tech brands are raising the bar for merch. See what research reveals about quality, usefulness and what makes branded merchandise worth keeping.
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A Practical Campaign-Extension Checklist
Deciding whether branded merchandise has a role to play in your integrated campaign? Run it through these six questions.
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From Emotion To Action: The Journey Of Merch That Moves The Needle
Receiving a branded item is just the start. A British study shows how quality merch grows brand affinity over time.
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Turning Brand Purpose Into Meaningful Merch
Watch how values-driven merch partners help brands turn products into purpose, care and real-world impact.
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Does Branded Merchandise Work? 5 Research Findings On What People Keep
A recent study shows branded merchandise earns value when people keep it, use it and remember the brand behind it.
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How Merch Agencies Turn Products Into Brand Experiences
Step inside the medium’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.
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Coors Light
See how the beermaker used a branded face roller to generate 672 million impressions and 99% positive sentiment during its 2025 Super Bowl campaign.