Topic: Brand Awareness & Recall
-
How Merch Agencies Turn Products Into Brand Experiences
Step inside the medium’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.
-
Coors Light
See how the beermaker used a branded face roller to generate 672 million impressions and 99% positive sentiment during its 2025 Super Bowl campaign.
-
Nolan Ryan’s Bloody Jersey and the Power of Sports Merch
A replica jersey tied to one of baseball’s most iconic moments shows how branded merchandise can turn memory, identity and participation into a more valuable fan experience.
-
The $346,000 Oscars Gift Bag Proves Relevance Beats Excess
The 2026 Oscars gift bag was full of luxury, novelty and spectacle. But the real marketing lesson is not the price tag.
-
Branded Merchandise Preferences By Generation
Apparel leads branded merchandise categories across Gen Z, Millennials and Gen X, but category preferences vary by audience.
-
How Branded Merchandise Compares Across Advertising Channels
This one-page infographic shows how merch compares to other common advertising forms, and where it excels.
-
Branded Merchandise’s Top 5 Categories: What People Keep
This simple download shows the types of branded merchandise most commonly used, and how they resonate.
-
Branded Merchandise Carbon Impact: What New Research Shows
A third-party study challenges the assumption that physical brand experiences automatically carry a higher carbon cost than digital advertising.
-
What Consumers Want From Branded Merchandise in 2026
New consumer research shows that branded merchandise can improve brand perception, create appreciation and earn continued use – but only when it feels useful, well made and relevant to the audience.
-
Super Bowl Ads Create Moments; Branded Merchandise Helps Them Last
Super Bowl Sunday is the most celebrated date on the advertising calendar. Savvy marketers integrate merch for continued brand presence.