Topic: Merchandise Strategy
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Turning Brand Purpose Into Meaningful Merch
Watch how values-driven merch partners help brands turn products into purpose, care and real-world impact.
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Does Branded Merchandise Work? Five Research Findings On What People Keep
Research shows that branded merchandise earns value when people keep it, use it and remember the brand behind it.
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How Merch Agencies Turn Products Into Brand Experiences
Step inside the industry’s largest trade show to see how expert merch partners turn endless product possibilities into meaningful brand connections.
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How Prairie View A&M Turned Branded Merchandise Into a Community-Building Strategy
By aligning merchandise with identity, participation and brand storytelling, Prairie View A&M transformed merch from a bookstore category into a strategic extension of campus culture.
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Branded Merchandise Preferences By Generation
Apparel leads branded merchandise categories across Gen Z, Millennials and Gen X, but category preferences vary by audience.
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Most Kept Branded Merchandise: Top 5 Categories
A one-page infographic ranking the promo categories each generation actually keeps and uses.
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Branded Merchandise Carbon Impact: What New Research Shows
A third-party study challenges the assumption that physical brand experiences automatically carry a higher carbon cost than digital advertising.
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Super Bowl Ads Create Moments; Branded Merchandise Helps Them Last
When merch is planned as part of the campaign mix, it can turn short-lived attention into participation, memory and continued brand presence. Here’s how.