Merch has a surprisingway of connecting people with brands
When Merch Becomes The Message
See how Lufthansa turned familiar air travel debates into wearable conversation starters – and made merch central to the campaign itself.
Hyundai & Genesis
A miniature EV charging station is helping dealership staff spark protection plan conversations with customers.
How Merch Turns Brand Affinity Into Community Belonging
Watch how team colors, apparel and everyday branded merchandise can turn shared identity into visible connection, community and belonging.
Why Some T-Shirts Get Kept For So Long
Some tees get worn once. Others stick around for decades. The booming market for vintage graphic T-shirts offers marketers a lesson in what makes merchandise relevant, meaningful and worth keeping.
How Disney Uses Event Merch to Extend the Fan Experience
Disney’s fan event strategy shows how brands can use relevant, experience-driven merch to extend engagement beyond an event.
The Poe Center
A $1.99 key tag is helping 8,600 students a year remember health lessons long after the classroom, and 87% report making a positive change.
What Merch Moves
Digital impressions come and go. Useful merch can be kept, carried, worn, shared and remembered. That continued use gives brands a physical place in people’s lives — and gives marketers a channel built for memory, participation and lasting connection.
61%
Remember The Brand
96%
Still Have It
72%
Purchased the Brand
89%
Likeability
What can branded merch help you achieve?
Start with the marketing job, then find the proof, examples and tools to plan with confidence.
Dell at SXSW
A personalized bottle activation helped Dell drive booth traffic, capture opted-in leads and extend visibility across SXSW Sydney.
Coors Light Super Bowl
A culturally timed branded product helped Coors Light turn a shared Monday-after moment into 672 million campaign impressions.
Explore More Case Studies
About Merch Moves Us
Merch Moves Us is a curated hub of first-party data, proof points, real-world examples and practical ideas that put the impact of branded merchandise into perspective. Explore how merch can earn attention, build connection and create business value – and how it can work alongside digital, social, events and other marketing channels.
Look around, dig in and take what’s useful. Merch Moves Us is an industry-wide campaign powered by the Promotional Products Association International (PPAI).
Show Us Your Merch Moving People
Have a story where merch made a difference? Tell us what moved – attention, participation, connection, memory, pride or business value – and your submission may be considered for future Merch Moves Us content.
