Merch has a surprisingway of connecting people with brands
Vredestein Tires
Vredestein Tires cut event display replacement costs by 50% by reusing branded inflatables across 15 events in the U.S. and Canada.
The Viral Rescue Kitten That Inspired Its Own Merch Collection
An Ohio construction company created a litter of limited-edition gear, turning a sweet moment into brand equity and lasting memories.
Using AI In Planning Merch Campaigns
Learn three practical ways to use AI when planning branded merchandise campaigns, plus three common mistakes to avoid before placing an order.
Yahoo’s CES Clock Necklaces
Yahoo's custom clock necklaces, inspired by Flavor Flav's signature accessory, were a hit at its Consumer Electronics Show 2026 party – with all 600 claimed in just 30 minutes.
What Do People Do With Branded Merchandise? And Why?
Discover why 96.1% of consumers keep branded merchandise and the factors driving continued use.
From Pink Ribbons to Purposeful Merch: How Breast Cancer Awareness Became Wearable
Merchandise has become a recognizable part of Breast Cancer Awareness Month. Explore four 2026 campaigns that turn awareness into opportunities for solidarity.
What Merch Moves
Digital impressions come and go. Useful merch can be kept, carried, worn, shared and remembered. That continued use gives brands a physical place in people’s lives — and gives marketers a channel built for memory, participation and lasting connection.
61%
Remember The Brand
96%
Still Have It
72%
Purchased the Brand
89%
Likeability
What can branded merch help you achieve?
Start with the marketing job, then find the proof, examples and tools to plan with confidence.
Dell at SXSW
A personalized bottle activation helped Dell drive booth traffic, capture opted-in leads and extend visibility across SXSW Sydney.
Coors Light Super Bowl
A culturally timed branded product helped Coors Light turn a shared Monday-after moment into 672 million campaign impressions.
Explore More Case Studies
About Merch Moves Us
Merch Moves Us is a curated hub of first-party data, proof points, real-world examples and practical ideas that put the impact of branded merchandise into perspective. Explore how merch can earn attention, build connection and create business value – and how it can work alongside digital, social, events and other marketing channels.
Look around, dig in and take what’s useful. Merch Moves Us is an industry-wide campaign powered by the Promotional Products Association International (PPAI).
Show Us Your Merch Moving People
Have a story where merch made a difference? Tell us what moved – attention, participation, connection, memory, pride or business value – and your submission may be considered for future Merch Moves Us content.
